We can only describe this video for what it is – a very clever effort and one that gets everything right. What works in terms of dynamic is impeccable. There is a high sense of creativity and imagination on show. Yet it is how there is a good countenance between the styling of the tender moments of the song in contrast to the harder cut. The raw showing when the latter occurs is rich in the visual sense. It seems to capture an essence of style and underground fervour that lines up in a tactful way. They embrace a fundamental lo-fi pastiche too but it seems to add substance to the DIY appeal of the video. That owes a lot to how it is edited and directed because the focus on the minimalised aspects is where it finds the heart.

For more cutting edge music check out the latest issue of Unsigned & Independent


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