Initially it is a slow builder, but once this video takes off it shows something highly imaginative behind it all. The eccentricity of the video captures a majesty that is superb. In some ways it adds a modernity to how it adopts a Dr Seuss like approach in the narrative. It encompasses something magical that embraces the fairytale aspects in an inventive way. This gives the direction a noted sense of modernity that is superb from how it adds character. You can appreciate the video all the more for the sense of worth that has gone into it from the off because it is cleverly scripted and it follows through on this in a way that is highly apparent.
For more cutting edge music check out the latest issue of Unsigned & Independent