MR. KITTY – ‘In Your Blood’

The fetishised qualities of this video heighten the appreciation for it all the more. It has a retro appeal to be found in how the track plays into the mix. But what is the real salvation here is the lo-fi kitsch that the video presents so comfortably. It gives the direction a sense of completion that has a liking to the early efforts of New Romantic artists such as Visage et al. the use of the neon signs adds to the landscape in a paramount way. This serves to add a heightened sense of affirmation that gives it a cool underground grandeur. The clever way it is realised benefits more from the minimalist approach undertaken as this is tracked in a fundamental way throughout.

For more cutting edge music check out the latest issue of Unsigned & Independent


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