CRY MONSTER CRY – ‘Atlas’

There is particular care taken with the direction here. It is a steady video that is further appreciated with the carefully way the lighting adds to the visual aesthetic. A simple approach but one that is highly effective none the less. The way that the direction keeps in tandem with the tempo is sharply judged. That adds to the intimacy that is inspiring from the way it matches the graduation on show with the pick up. The minimalist approach to the video, coupled with the silhouettes projected against the wall at certain points, cleverly suits the mood and tone of the track. Yet it is the movement on show that really marks this one out for all the right reasons.

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