ECHOTAPE – ‘All My Days’

This is a brilliant video. What is captured in the narrative is incredibly charming, but the way it sounds captures the reputable hard kick that band are known for bringing to their live sets. Having seen them perform live twice we can testify to that and it is great to see it relayed so diligently here. The story is quite interesting in its own right. Embracing an anthropomorphic approach by making the dog the central character adds tot visual aesthetic here. It doesn’t go for the novelty either. Instead the direction is one that take it seriously while still (pardon the pun) letting it all off the leash from how the music hangs over the video. It is highly effective and the way it is directed balances everything just right and lets it all run through conclusively.

For more cutting edge music check out the latest issue of Unsigned & Independent

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