JINGO – ‘A.D.D.’

A lot of the time when we see a band take some stock footage and call it their new video they have taken the lazy route. Thankfully that is not the case with this London band’s latest offering. They clearly show that they have invested in this video with how the rotoscoping and morphing techniques are used. Also scoring them a brownie point is how they have gone the extra yard with wardrobe. In this instance it is not for retro purposes but rather to set the videos direction up and it works. The clever and clean cut from the music is tracked across the tune in an equally distinguished manner. That is resoundingly felt and the deeper calling is a refined one here which levels out in a logical way. How the ends of everything are tidily brought together also works well by design but it shows how well the band work on a collective level.

For more cutting edge music check out the latest issue of Unsigned & Independent

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