PRETTY BEAST – ‘So Cold’

This comes to us via our New York music network. Commendably everything takes hold. The studio setting for the video actually works well for the gritty way that the tune is styled. The editing is also a neat foray. The nuanced colour scheme that is applied gives the visual apparel a degree of fortitude that is highly simplistic but equally effective. The underground chic that runs through this cuts to the chase and it is a track that runs straight from the off. It is a raw number with a quickening in the pace which carries it in a way that is quite right.

For more cutting edge music check out the latest issue of Unsigned & Independent

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