FREEWEIGHTS – ‘Everybody Wants My Name’

There is no escaping the retro apparel on show from this Finland band. It is a close facet that sees them play to their strengths. Given that calling the opening shot in the video retains a New Wave characteristic that is reminiscent of the videos of the era. This is not necessarily an homage per sé because it is very much its own tune also. Adding to the equation in a select manner is the visual perspectives. The colour scheme, lighting and, to a slight extent, the fashion seem to collect an identity that is effective and gives the video a treatment which suits the electro/synth based indie facets. The breakdown is subtle, while the narrative that follows the femme fatale through the video as its point of focus reflects the expertise on show by giving it a tidy B movie feel in the process.

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