Straight down to business would be a fine assessment of this tune. The way it is shot has a retro apparel but it also retains a noted sense of New Wave in the identity. There is no mistaking the influence of contemporaries such as Joy Division, Cabaret Voltaire et al and this is gloriously felt. The flit between black and white to a red colour scheme enriches the noir and underground feel of the track. The raw sentiment that courses through from the breakdown keeps it all on track. In the anthemic like qualities on show the dystopia in the video grinds out something nihilistic that is a well intended approach, but, more importantly, one that the direction gets spot on. That they are a post-punk band from San Francisco and not a Northern English band is something that may surprise a lot of people, but there is no mistaking how well pieced together a track this is.
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