The direction of this video fits neatly into the underground apparel of the band’s sound. The contention of the raw qualities that are located in the rhythm are met with a considered showing that condenses the running in a focused way. In the determined fluidity it all finds pep but it is also a clever case of putting a fine foot forward. In doing so there is a hint of shoegazer to be found that has the right degree of pace backing it all up. Then there is the clever use of the visuals. What they bring to the mix gives the showing a mid 1990’s MTV feel, but it doesn’t feel laboured or imitation. Instead it seems to suit the contention on show that abundantly fills out in the delivery with nothing sold short by the band’s approach toward the delivery.
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