THE JUNGLE GIANTS – ‘Every Kind Of Way’

This is what you would deem indie smart. There is a noted sense of slick about it but behind that they also procure a knowing sense of intelligence at every turn as this song plays out. The artistry itself on how the visual representation comes to pass also corners a telling sense of specificity that is high in merit. The faux sexualiisation on the video gives it an enriched sense of chic. That is because it is styled in a way that is deliberate and, as such, avoids it being included as comedic value and judged accordingly. But what is also worthy of note is how colourful the video is. That adds to the exuberance with how it presents in the video – that can be appreciated from the fashion and the speed dating montage – but it plays its part considerably well. This is a truly chic affair but it also does that all important thing, and does it well…it sees style meet with substance.

For more cutting edge music check out the latest issue of Unsigned & Independent

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