April 1st is now a traditional calendar date for a new music video from Irish band Dem Fools. Again they come up with the goods here. The video itself is interesting because it seems to adopt two approaches. Firstly it feels like something that was shot with the footage allow the charming attributes drawing you in. There is no denying that the tune itself possesses an enormous degree of charm which is channeled tellingly in the way it runs. In terms of how that works alongside the tempo results in a finely formed track which leverages all of these qualities sensibly through. It is apparent from the off here that the new material they are working on is reflecting a more mature sound, so if this is a flavour of what is in store then they will certainly be one to watch out for in 2015.
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