SYKES – ‘Best Thing’

When you watch this video for the first time you think it is a great video. On second repeat you realise just how good it is. There is a carefully thought out level of creativity in the visual. The depiction of the superheroine and her situation offers a dichotomy that leaves the visuals open to interpretation. On the one hand there are scenes depicting a group and individual psychotherapy session, while other showings offer a glimpse into a more personal showing. It is how it all alter progresses that secures the intention of the narrative here. Even the launderette setting really offers up a fine degree of innovation as it seems to fit the aesthetic, while we shouldn’t overlook the appeal of the retro chic that is conjured up in the tempo. It is how the postmodernism of the approach attempted is pulled off that brings this full circle.

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