SAN CISCO – ‘Run’

At the heart of this is a chic that is undeniably indie pop seasoned with a hint of nou disco in the beat. That is the core element of the tune and it shows. The visuals themselves have a momentary element of kitsch to them that is impressive. the dutiful way that they enhance the experience here add some retro fancy too. There is a crossover of editing techniques that suitably marry tot he lo-fi sensibilities that the direction attempts. In the approach, be it through the bold colour schemes that illuminate it or the No Wave passion that extolls in the rhythm, the right degree of artistry is coaxed out from start to finish. It is a lean affair but one that sees the right degree of charm also fall into place by design.

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